What do you know about Google AdWords

If you are a business owner or have a product and want to market your website on Google, so you have to deal with Google AdWords or what is known as “PPC” (Pay Per Click) which means that you’ll have to pay for Google according to the number of clicks on your website.

In the following few lines, iLead will tackle Google AdWords sections which are:

1- Display Network

It is divided into two types which are:

1. The first type which is responsible for putting ads about your website on other sites that have the same field,
2. The second type is about having video on the youtube that appears to the persons who search for things that relate to what you are marketing for.

2- Search Network

It means that your website become in the search engine’s first pages (Google for example). In addition, you have to define the time that you want your advertisement to appear in, the targeted place or region, and the keywords.

Advantages of Google AdWords

1. Google AdWords target the people who are interested in your field or product which increases the number of the buyers of your services or products,
2. The cost of Google AdWords is calculated by clicks (the CPC),
3. Giving advice for the advertiser about how to create a strong and effective advertising campaign.

Things that should be considered while creating a campaign

• Selecting the keywords that people search for in the search engines,
• Formulating the advertisement in a total attractive simple way,
• Defining the maximum cost for the click what will urge Google to show your advertisement in the first pages.

Conclusion

E-Marketing has became one of the strongest ways of marketing nowadays. However, to make a smart campaign, you only have to create a distinctive advertising campaign and pay attention to the factors that will help you to get your website on the first pages.