4 Benefits of Market & Sales Force Automation

Marketing Automation is quite simply the mechanization of marketing process and activities in any organization with the use of different software and technologies. Globalization has made the market place more competitive and in this volatile environment gaining leads and attracting potential customers has become the primary force in running a successful business.

Imagine you have a business in Kuwait and you sell software products to a global market. You have a sales force scattered across the globe but you are having a hard time managing their activities, market data collection, lead sourcing, inbound/outbound marketing and market analytics. The management of your marketing activities and sales force is now extremely easy with market automation software. iLead has several software application that include ACTIVA Exchange, ACTIVA Enterprise, iACTIVA and they are primarily designed for the Real Estate industry. Here are some of the major benefits of using market and sales force automation software:

Data Collection & Analytics

The most important benefit that any business will get by using market automation software is accurate and precise data collection. Your sales team in different countries can input the data and using advanced analytics you can get real-time market information about the sales of your product, market trends and customer preferences.

Advanced Reporting & Proactive Decision Making

With analytics your business will have all sorts of data with different analysis parameters. You will be able to compare data with different data points and understand the trends using historical data. What this will do is give you an insight into predictive analysis where you will be able to accurately predict the most plausible scenarios for the future. Moreover you can make proactive decisions that are accurate and helps your marketing team generate leads.

Apart from operational efficiency that Sales Force automation will create, a substantial increase in revenue will be seen. Primarily what will happen is that your sales team will be gathering data about the customers as well. You will be able to see what products the customers have purchased and what products are performing poorly. Giving customer service and customer support access to this data can enable your team to up-sell and cross-sell during the communication with the customers.

Opportunity Management

One important function of strategic management is the SWOT analysis (Strengths, Weaknesses, Opportunities and Threat). Sales Force Automation lets you collect data on your competitors and closely monitor their activities. This way you can identify your weaknesses and capitalize on your strengths.

iLead Sales Force Management & Automation applications help your organization achieve all these goals whilst ensuring that your overall efficiency increase with continuous growth in revenues. You can get further information on any application by simply contacting iLead support.

Conclusion

In order to make the whole function of marketing and sales more efficient, productive and profitable sales force automation is introduced. Market Automation helps the marketing and sales department in data collection & analysis, advanced reporting & proactive decision making, increase in revenue and opportunity management. Further, real time marketing and sales data will help in planning for the future and that is why companies now opt for sales force automation software for their firms.