3D Brochures For Real Estate Marketing

Want to offer your customers a unique experience when it comes to real estate? 3D brochures for real estate marketing is the perfect solution. The concept of 3D brochures is based on the use of Augmented Reality technology.

The end result would be an amazingly unique customer experience, customer interaction and engagement ultimately resulting in higher interest in real estate and generation of positive leads.

What is Augmented Reality Brochure?

When it comes to an augmented reality brochure, it’s not the brochure itself that uses the technology but an application that make AR possible. In real estate marketing a designer can simply design a brochure that looks appealing, has rich colors and interactive images.

For converting the real estate brochure into augmented reality you need to design an application for the Smartphone and tablet. The application would require an AR marker which can be any image on the brochure. Once the user points the camera towards the image (AR Marker) on the brochure, the result would be a 3D rendering of the image.

Real Estate Marketing With AR Brochures

Although augmented reality concept has been in the market for quite some time but using it for real estate marketing is relatively new. Many real estate development companies are now moving towards augmented reality for real estate marketing primarily because of the following reasons:

• An opportunity to provide the customer with a unique experience
• 3D rendering of a 2D image on a brochure can help you interact with your customers and increase their engagement
• AR marketing concept will make your business and brand unique and standout from your competition
• AR real estate marketing will help you personalize your brand /real estate services which will result in greater interest from the customer
• A positive impact on lead generation and sales could be easily observed and using AR for real estate marketing would take your company to the next level

Google Glass & Real Estate Marketing

Google Glass had been recently released and is the future of augmented reality. Many commercial real estate developers have theorized the use of google glass for real estate marketing and some real estate enterprises are already working on AR applications for real estate marketing and brand promotions.

The conceptualization is quite simple in using google glass for real estate marketing. Imagine an application that can help the user visualize furniture in an empty apartment or show prices on the google glass of a building to a person walking down the block.

iLead Integrated Solutions is an enterprise application developer. Learn more about our real estate management solutions and our prime real estate CRM solution, FORESITE Legacy.

Conclusion

Rather a new concept, 3-D brochures are increasing in popularity especially in real estate marketing because of the visual effects they create for the market. Research suggests that people are more perceptive to visuals and that’s why many large scale real estate companies are opting for 3-D brochures including the use of wearable technology like Google Glass. Real Estate developers and corporations need to utilize these technologies to a gain a competitive advantage in the market.